Summer 2018 Beauty Trends: From Aqua to No Makeup Makeup

As summer approaches, I find my beauty routine also shifts, I put my scarlet lipsticks to rest, and they are replaced with springy pinks and bronzy nudes.  I pull out the stronger sunscreen moisturizers in a conscious effort to keep my skin as young and radiant as humanly possible. Along with these typical summer transitions I make there are a few other trends I am loving for the 2018 summer season.

Aqua Eyeshadow:

Now we’re not talking Cher’s all over aqua shadow from the 70s. These colors should be used as an accent if you are new to more colorful makeup looks. Brands like Urban Decay have recently put out palettes sporting a beautiful range of sea blue shades more beautiful than the color of the Maldive waters.  If you had given me these pallets 4 months ago I wouldn’t have touched these colors but this season I am all about them. I personally love to use them under my eyes to add a pop of color.


Rusty Orange Shadow:

I’m sure we’re all very familiar with the phenomenon that is the Naked Heat Palette.  Every influencer created some kind of look using these beautifully warm shades. Although this palette launched last year I don’t see it falling out of rotation anytime soon.  The rusty orange shades are so beautiful with even the aqua trend, and can make any eye color really pop.


No Makeup Makeup:

This is definitely a no brainer summer trend.  I look forward to the days where I believe my makeup would literally melt off my face if I wore any.  I love summer for the opportunity to show off those freckles and the glow you get across the bridge of your nose from being in the sun.  I think along with really exposing your natural skin with a simple bb cream the very bold and unkempt brow will continue to be a summer staple.  Of course the queen of brows Anastasia Beverly Hills brow wiz is the perfect product to create the definition and fullness of the brow but I am also currently obsessed with Boy Brow by Glossier for it’s tiny brush that pushes your brow hairs into place and the product locks them there all day.  The tint to this product is also perfect for those days you can’t be bothered to fill your brows in or if you’re just blessed with beautiful brows.


Festival Glitter:

Coachella is kind of the queen of summer trends, we also look forward to it even if we’re not going to get a taste of the season to come.  Of course this year was a sea of cowboy boots and lingerie bodysuits. But there were some beauty trends that made a comeback that I’m really excited about.  As we all know Chicago is home to festivals like Mamby on the beach, Riot Fest, and the coveted Lollapalooza. These music festivals and really any summer concert is going to be a great opportunity to get a little wild and try out some glitter. In your hair is a really fun way to try out this trend.  French braids, or space buns with glitter down the part is such a fun look. Adding extra shimmery shadows in your eyelid crease to highlight your eye or even using glitter as a highlight on your cheekbones can give you that festival fairy vibe. My personal favorites are the BeautyMarks by Mr. Kate.  They are temporary tattoos she specifically designed for your face. They come in gold and silver as well as multi colored. Cut them in different shapes to place over your eyebrow or under your eyes, even on your eyelid for a really unique look.


Lastly, we’re bringing back the gloss this summer.  Now it’s a bit different from the stuff we slathered on our lips in elementary school.  Many brands have perfected the formula so that your lips are no longer glued shut but are still have that glossy shine.  With your no makeup makeup toss on a slightly coral tinted gloss for a super summer glow.

Jessa Lynn has loved fashion from a very young age, pushing the envelope on fashion norms since she could walk. She grew up traveling all her, and has has brought along a piece of each place with her in her ever evolving style. She’s passionate about style, positive living and the new arrivals at Sephora. You can hear more about her tips and reviews over on her blog, Dollface Diaries.  


What do you wear to Chicago Festivals?

Summertime is that time where we can finally where skirts and dresses and open-toed shoes. We don’t have to carry coats (just umbrellas) and you can actually be outside and show your whole outfit instead of covering it up buried in a coat, gloves, scarves, boots, leg warmers…..

I’ve been spending summer wearing black – but there’s nothing like the colors and the patterns and the style of Chicago summers.

So, in honor of this coveted time in the city, I’ve worked with Emily Bricked Edelson, Co-Founder and Illustrator of Chic Sketch, a fashion forward mobile app that sketches photos into Instagrammable fashion illustrations by real fashion illustrators in a matter of minutes.

She’s helped me see the beauty of summertime style from ruffles to vests to white dresses.

Edlemson shared some of her favorite trends and prepared special sketches exclusively to showcase Chicago festival season style.

“I always look at other it-girls when I’m in need of style inspiration like Olivia Palermo, Alexa Chung, or Kendall Jenner. My style is feminine with edgy touches. I’ll pair a cute dress with a leather jacket, or jeans with stiletto,” said  Edelson, “My personal style is all about taking trends, and adding a New York touch to it.”

Summer Rooftops in Chicago:

In the midwest, the one thing you will notice from Memorial day to Labor day is that Chicagoans embrace white – white pants, white dresses, white shirts.

White is summer’s must-have color. It’s perfect for a day at the beach, rooftop parties and work events.

Emily Bricked Edelson took this trend and sketched some of her favorite looks!



Chic Summer Patterns:

But a color is not the only thing that marks summer style. It’s also patterns. And one of Summer Sixteens summer fashion is the the scallop trend as part of a feminine detail on a leather jacket, and a fun twist to a pencil skirt.


Chicago Festival Fashion:

But in Chicago, while we dress up for work and rooftops, the real fashion staples are in what to wear at Chicago festivals. So, I asked Emily Edelson to sketch some of her favorite outfits and trends to wear to Chicago festivals. Below are some of my favorites, but be sure to subscribe to the Windy City Cosmo newsletter to see more chic sketches from the chic Illustrator herself.

dress 1

dress 2

Edelson is known in the fashion world and her sketches have even been displayed in the coveted 38th and 5th Avenue in New York City. Her co-founder comes from Appetizer Mobile, which has designed and developed over 150 apps for world class brands such as, Lady Gaga, Kim Kardashian, NBA Properties, Epic Records, ZocDoc, Montessorium, Universal Music Group and Interscope Records. 

After a year of launching their start-up, Chic Sketch has been used at fashion and beauty events by global brands like Sephora and for the everyday girl via a simple app download.






Amanda Elliott is a writer and speaker and a relationship builder. She believes that meeting people in person is important. After attending numerous fashion, startup, and creative events, she founded Windy City Cosmo is 2015 to help people make connections in the city as they build their businesses, start and end relationships and see and be seen. Over the past three years, the entrepreneurs she’s interviewed have become the most successful in Chicago and Windy City Cosmo won an award in 2017 for her work for female entrepreneurs.


Southport’s Low-Line Market Brings Chicago Citywide Vendors to Lakeview

Stop by the Southport Low-Line Market every Thursday from 3:00 pm until 7:00 pm until October 8, 2015. Enjoy fresh sunflowers, fresh fruits, bread, cheeses, and pastries from Chicago. The market is located immediately below the Southport Brown Line next to the Gap.

Vendors come from various neighborhoods including La Farine Bakery, a bakery dedicated to European old world breads, in Logan Square.

Vendors include:

Southport Pop-up Photo: Amanda Elliott

Southport Pop-up Photo: Amanda Elliott

Southport Pop-up Photo: Amanda Elliott


Chicago Summer: September 2015 Weekend Guide

This summer is almost over. If you want to squeeze in all of the sunshine that Chicago has left to spare, there’s a lot to do this weekend.

Drink: Windy City Wine Festival

The main event downtown, to every wine lover, is the Windy City Wine Festival.

The event begins Friday, September 11, 2015  from 4:00 pm to 10:00 pm and runs until September 12, 2015 from 2:30 pm to 8:00 pm at Buckingham Fountain downtown.

Sample wines sourced from over 300 countries. If you love wine, but don’t know anything about it, there are seminars. Each ticket comes with a souvenir wine glass, 12 tastings, one pint of any beer, seminars, musical entertainment, and a special discount on wine bottles.

And if you are driving to the festival, you can get a special designated driver ticket. In any other city, I would understand, but with the CTA and Uber and Lyft and taxis and with all of your friends who stay downtown, I would rethink that option. Simply because the wine is going to be that good. But if you must, smell the wine and enjoy the live entertainment.

Find ticket information here. 21+ or one adult (21+) may accompany a youth.

Shop: Andersonville City Made Fest

The Third Annual Andersonville City Made Fest  celebrates local vendors craftsmanship. The marketplace will be setup on Clark Street between Argyle and Carmen. Activities include all of the essential festival components including one of a kind products, live music, and savory food. The event runs Saturday September 12, 2015 from 12:00 pm to 9:00 pm and Sunday, September 13, 2014 from 12:00 pm to 7:00 pm.

Explore Oak Park: Frank Lloyd Wright Home and Studio Free Admission

Oak Park is quite lovely. While part of Chicago and reachable via the Green Line west to the Oak Park stop, Oak Park is its own suburbia. On Saturday, September 12, 2015, enjoy free admission to one of the most acclaimed and must-see places in Oak Park—Frank Lloyd Wright’s Home and Studio. For more information, and to see other attractions that will also be free in River Forest and Oak Park, please visit the open house page.

Crawl: Lakeview Bar Crawls

On Saturday, September 12, 2015 you can drink your way through the day. Day drinking is still in (in Lakeview).

The first pub crawl is country themed. The Country Crawl begins at 11:00 am to 6:00 pm, but you can drop-in throughout the day. Be sure to wear your cowboy boots and flannel because this is Chicago and we do like to get dressed up. Click here for ticket information. P.S. If you were wondering why a lot of people were in jeans and flannel on Friday, September 11, 2015 in Wrigleyville, now you know.

The First Annual Bridesmaid’s Bar Crawl in Lakeview is your opportunity to wear the ugly lime green dress your best friend made you buy and wear in front of all of those people. If you haven’t been a bridesmaid because you have no best friends, you can still wear that sales dress you bought and never wore.  Note that proceeds from the bar crawl will directly benefit the homeless dogs and cats at PAWS Chicago. The goal of this event is to raise $3,000, which will save the lives of 9 animals. Purchase tickets here.

Learn: Edgewater Learnapalooza

Learnapalooza is a day long event to learn new skills in your neighborhood. They hold events in Lakeview, Logan Square, Wicker Park, and more recently, Edgewater.

On Saturday, September 12, 2015 enjoy classes in Edgewater. Classes include: Online Marketing for Small BusinessesMake Your Mark: Logo Basics,  and Excel for Everybody. There are also non-academic classes such as The Feng Shui of Relationships and Bow Ties Are Cool!. Most of the events will be taking place at the Edgewater Library.

To register for classes and for more information, visit Learnapalooza. Walk-ins are welcome as well!

Sports: Watch Chicago Bears at Soldier Field

This Sunday, September 13, 2015, the Chicago Bears will be playing the Green Bay Packer’s at Soldier Field. Even if you don’t have tickets, you can go to the hundreds of Chicago sports bars, wear your Bears’ Jersey and make an afternoon of it. Suggested sports bars include: Jimmy Green’s and Wabash Tap in the South Loop,

Share Your Weekend Updates

These afternoon showers that turn the sky black are just a glimpse into what we have to prepare for the next few months. Enjoy the outdoors this weekend and let me know which neighborhood you explored on Instagram, Twitter, or Facebook with the #windycitycosmo.


In the Midwest, you never know if it will be sunny in July, snowing in May or hailing in August. The weather is fickle. If the weather report says to bring an umbrella, you will see some people walking around with a big umbrella.

But last night, the last night of the 3-day music festival, Lollapalooza, people were packed in the redline cars at 10:30 at night. Altogether we looked outside as the train’s car doors opened, and saw it hailing and pouring down rain.  As if we were all part of a class and the teacher instructed us to take out our textbooks, everyone reached into their bags and purses for a poncho.

Everyone, yes everyone had a poncho. Never have I seen people so prepared. It appears that Lollapalooza event staff did an amazing job of warning concert goers to buy an emergency poncho.

I didn’t get the memo. But, the couple in front of my handed me an extra emergency poncho as we all vacated the train.

Amanda Elliott is a writer and speaker and a relationship builder. She believes that meeting people in person is important. After attending numerous fashion, startup, and creative events, she founded Windy City Cosmo is 2015 to help people make connections in the city as they build their businesses, start and end relationships and see and be seen. Over the past three years, the entrepreneurs she’s interviewed have become the most successful in Chicago and Windy City Cosmo won an award in 2017 for her work for female entrepreneurs.