How a 100 Year Old Company Attracts Talent in The Age of Entrepreneurship

Sometimes it’s important to pause and think about why we do the things that we do. It’s true for 100-year-old companies who are attracting creative talent as well as ourselves.

In order for a company to keep doing what they’re doing, and inspire others to do what they do – people need a reason behind it. It’s one of the key things entrepreneurs need to identify before starting their business, as serial Chicago entrepreneur, Katy Lynch advised.

And it’s also true for Fortune 500 brands who have been around for more than 100 years like Hallmark.

In the age of freelancing and entrepreneurship, Windy City Cosmo sat down with the creative talent development team from Hallmark to learn about how they foster creative development to keep growing this 100 plus year business.

In this article we’re going to explore:

  • Hallmark’s brand
  • The talent they want on their team
  • How a diversified creative company grows creativity and their business in the age of freelancing and digital media
  • How Hallmark is working with other brands like Starbucks through a talent swap

Hallmark’s Why:

What is your why? Your why is your culture. It’s your values. It’s who you are and it’s a blueprint for how you operate as a company.

With a staff of 800 creatives, Hallmark is one of the largest creative companies.
Hallmark’s mission is about enriching lives. Hallmark’s creatives have many roles and relationships and the context and content from those helps translate into our products.

So what are some key ingredients to a creative community?

In 2015, a team of leaders from across Hallmark’s creative community came together to define their “sense of purpose.”

“Our sense of purpose is our why. We know what we do, and how we do it, but we really wanted to get at the heart of our WHY. It’s about why we do what we do. It’s our culture. It’s our values. The statements that came together as a result are meaningful,” Kristi Heeney-Janiak, Creative Resources and Talent Development Manager shared. “But it is the actions you put in place that get people to believe in it.”

One component of the creative sense of purpose is originality. The Hallmark creative community feels that in order for their teams to grow, they need time to step away from their trade and gain new skills or perspectives. Hallmark gives creative employees five days a year to do that through its #my5days program.

The first path is self-exploration. A Hallmark creative employee can choose a new skill they want to learn or expand their creativity by gaining difference perspectives.

The second path is workshops. A Hallmark team leads workshops such as embroidery or wood sculpting, wreath decorating and cake decorating is most popular one.

In just two years of launching this initiative, Hallmark has more than 2,500 examples of #my5days experiences on Instagram.

How Greetings are Still Relevant in the Digital Age:

Another component of a great company surviving disruptive technologies is looking at what they are good at. Then, looking further to compare their talents and strengths to how trends are changing and also how they are staying the same.

Hallmark, while it has many brands, at its heart is a global greeting card company.

In their interview, the creative talent development team shared that as other areas in business fluctuate, greeting card sales remain steady even among millennials in the social media age.

In terms of card spending, millennials are the fastest growing group because when they buy cards, they spend more money on them, according to Lindsey Roy, Hallmark’s chief marketing officer, in a recent CBS News interview.

“We’ve seen that millennials are really growing into that magic life stage for card sending,” Roy said. “Maybe you’re setting up households or having kids or doing the kinds of things that really just expand your relationships.”

Hallmark’s Creative Team:

How do you get involved in the creative process? Well, it actually sounds entrepreneurial.

At Hallmark, there’s a package that each employee brings to the table. Talent all come in knowing digital and design skills. Specifically, Hallmark looks for a portfolio that demonstrates a voice or problem-solving point of view.

“We might do more specific training in lettering and manipulating font,” shared Erin Roebuck, creative talent development specialist.

Beyond software skills, Hallmark employees also are expected to evolve. There are two aspects that Hallmark focuses on to grow skillset. The first is the “what” which is the creative skill set of design knowledge. The second is the “how” which is leadership and how they think through things.

Hallmark’s creative leaders have four main traits: they take initiative, pitch and come up with new ideas, solve problems, and are able to lead and inspire people.

Attracting and Keeping Creative Talent with an Entrepreneurial Workforce:

Hallmark attracts some of the best creative in the world and has a high tenure of about 16 years.

In the age of being your own boss, Hallmark pitches a steady paycheck but one of the most valuable aspects of working for a company like Hallmark is in the collaboration.

Talent Exchange: Hallmark Swaps Talent:

Hallmark is always working with their creatives to inspire them beyond their work and to introduce them to new ideas and thinking. One way they’ve been doing this is through an annual symposium, the Creative Leadership Symposium.

And they’ve taken it a step further this year by actually exchanging creative talent with other companies, such as Starbucks. Hallmark recently hosted three Starbucks creatives, and the following week, Hallmark sent three creatives to Starbucks for a designated time.

“The outcome of the talent exchange is to immerse high potential creative talent in best practices of creative studios and provide inspiration and creative connections. We gain new ideas and thinking by bringing together two creative communities that are at the heart of their respective organizations,” shared Heeney-Janiak.

How does someone develop creative talent?

In one word – mentorship. This is something that the Future of Work expert, Cheryl Cran mentioned in a Kansas City leadership conference. “One of the opportunities for millennials is that you can research the heck out of anything,” Cran shared, “If a millennial is looking for opportunities, and doesn’t want to intern, they need to find a mentor which goes beyond their research.”
“A creative talent may start to cultivate their skills in school, but it continues to evolve when they join Hallmark,” Roebuck shared. “We are a very open and sharing community. New hires get a chance to work alongside tenured and talented individuals who have become masters of their craft. After a couple of years, many creatives say that working at Hallmark feels like getting their MFA.”

One thing that Hallmark recognizes is that they need to learn from a millennial just as much we can share.

Hallmark has moved away from a structured mentorship to a collaborative environment where people can seek out help and mentorship rather than be assigned.

Research is important and so is innate talent, but both the Future of Work consultant and Hallmark agree that mentorship and collaboration are important to growing talent and developing skills.

How do you structure creative projects at Hallmark?

One of the cool aspects of Hallmark is that it is a company made up of creatives, but ones that are both creative and business focused. At Hallmark, one of the key traits is to constantly think and develop new ideas, but they also think about how this idea can be profitable and how they would pitch it.

While Hallmark’s business partners offer key initiatives that drive ideas, they are not independent of what creatives can bring to the table.

“We moved from being a service organization to a strategic enabler, ”Heeney-Janiak shared. “This means that we’re positioned differently in the business to lead new concepts and ideas that are directly aligned with business strategies.”

Conclusion: How to Stay Competitive

The workforce is changing and jobs are not about doing what you’re told but are more focused on bringing ideas to the table and taking the initiative to develop your own talents. Larger corporations like Hallmark are still attractive to millennials because they have a built-in network and mentorship opportunities that can help a creative grow their talent.

The competitive edge seems to be:

  • Finding a community that can help grow your talents. This could the people sitting next to you at work, a Facebook group or a professional group.
  • Finding a mentor, which is someone experienced in your field who can show you what research alone can’t.
  • Investing in your skill sets and keeping up to date with software in your industry.

Amanda Elliott is a writer and speaker and a relationship builder. She believes that meeting people in person is important. After attending numerous fashion, startup, and creative events, she founded Windy City Cosmo is 2015 to help people make connections in the city as they build their businesses, start and end relationships and see and be seen. Over the past three years, the entrepreneurs she’s interviewed have become the most successful in Chicago and Windy City Cosmo won an award in 2017 for her work for female entrepreneurs.

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Chicago Events Celebrating International Women’s Day on March 8, 2018

Ladies! This week is a good week to network and meet other amazing, entrepreneurial women in Chicago for International Women’s Day on Thursday, March 8, 2018. I went to a beauty event with the Tulle Project today and as we were introducing ourselves, one women shared the four, yes four jobs she has. Another woman, in awe, noted how ambitious Chicago women are. I wholeheartedly believe that. I encourage you to meet these Chicago girl bosses this week at one of the many Chicago events for International Women’s Day on March 8, 2018. Look for events and opportunities to connect all month long for women’s history month.

Quick note: International Women’s Day theme is #PressForProgess.

Global Strategist Association Event:

The Global Strategists Association is hosting a luncheon in honor of International Women’s Day to discuss opportunities for women of color.

Details:

Time: 10:00 am – 1:00 pm

Location: The DuSable Museum of African American History

RSVP

1871 Event:

1871, a Chicago incubator for startups is hosting a day of workshops and speaking events for women. 1871 is such a great resource that female founded companies like this 3D printing jewelry company, this beauty services company that is now offering company perks to GrubHub, and this designer clothes and accessories startup all used to help grow their business.

This event series has several sessions that you can drop into throughout the day. I’m personally looking forward to the Building Your Company’s Brand Panel Discussion.

Details:

Time: 8 am – 9 pm

Location: 1871, Merchandise Mart

RSVP

SheSays Chicago Event:

SheSays Chicago, a Chicago chapter of a national organization of women in creative fields, is putting together an event with Leo Burnett on Thursday, March 8, 2018 right after work.

I’ve been attending SheSays Chicago events for years and even spoke at one of the panels about networking. You can read about some of my past coverage of their events like Turning Passion into Profit and Networking Advice from Edelman, PR Agency.

There will be a panel discussion.

MODERATOR:

Jessica Papilla, Data Analyst at Leo Burnett

PANEL:

Monika Black, PhD, CPC | Chief Strategy Officer at DyMynd

Kayte Malik, CEO and Co-founder of Dresscode

Beth Sehgal, Global Director of Diversity & Inclusion for A.T. Kearney

Priya Shah, Founder and Executive Director of The Simple Good

Details:

Time: 5:30 – 8:00 pm

Location: Leo Burnett Office

RSVP

Ladies Get Paid Event:

Ladies Get Paid, an organization that helps women achieve their professional goals and get equal pay, is hosting an International Women’s Day event at Ace Bounce. This looks like a causal event to get drinks and meet other professional women.

Details:

Time: 5:30-7:30 pm

Location: Ace Bounce

RSVP

WeWork Kenzie Event:

WeWork Kinzie is hosting an International Women’s Day workshop for freelancers and female entrepreneurs. Over 150 people have signed up for this event. In this workshop, speakers will present four topics: (a) finding the courage to lead, (b) the foundations of entrepreneurship, (c) a woman’s story of finding her purpose, and (d) establishing a position of influence in a competitive industry.

Details:

Time: 6:00-9:00 pm

Location: WeWork Kinzie

RSVP ($20)

She Means Business Event:

She Means Business will be presenting a panel discussion and gender equality and female leadership in the workplace.

The Panelists:

• Naima Prince, Expert Budget and Financial Analyst at GSA

• Lindsey Branding, Controller at Hireology

• Colleen Wilson, Founder & CEO of Collaborate Chicago

• Holly Glowaty, Co-Founder at K+H Connection and Founding Co-Producer at Flourish

• Katharine Hebenstreit, President & COO at Link Capital

Details:

Time: 5:30-8:00 pm

Location: Topstep Trader

RSVP

Edgewater Chamber of Commerce:

If drinks aren’t enough for you, the Edgewater Chamber of Commerce is hosting a dinner crawl. Get all the savory details below!

Time: 5 pm

Location: Edgewater, over 10 restaurants

RSVP

Conclusion:

I hope to see you at one of the Chicago events for International Women’s Day or you can join the conversation online using the hashtag: #PressForProgress.

How do you build a professional community in Chicago? Tag me on Twitter or Instagram @windycitycosmo.

Amanda Elliott is a writer and speaker and a relationship builder. She believes that meeting people in person is important. After attending numerous fashion, startup, and creative events, she founded Windy City Cosmo is 2015 to help people make connections in the city as they build their businesses, start and end relationships and see and be seen. Over the past three years, the entrepreneurs she’s interviewed have become the most successful in Chicago and Windy City Cosmo won an award in 2017 for her work for female entrepreneurs.

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3 Easy Ways For Entrepreneurs to Get Self-Care Every Day

As most of you know, Windy City Cosmo embraces the hustle and self-care. As a female making their way and building their career in the entrepreneurial world—I have to! From frequently attending networking events to appearing on the radio, the freelance life can definitely take its toll.

In today’s fast-paced lifestyle, it’s easy to neglect taking care of yourself. Every now and then, we have to pick our heads up from the daily grind and spend some time on ourselves. Over the past few years of living and learning as an entrepreneur in the city of Chicago, I’ve developed a few healthy habits of my own. Call it self-care or a healthy lifestyle. There are a lot of things that you can do for self-care like take a bubble bath or get your nails done or take a walk with a friend but I’ve found through looking at other entrepreneurial sites like Thrive Global and Shopify, that there are some easy ways to incorporate self-care every day that won’t get you out of your workflow – rather improve it. In order to help out those of you who are just starting out or may be struggling to make it to the next level, here are my top 3 health tips.

1. Have a bedtime routine. I set my phone so it tells me when I should go to bed to get 8 hours of sleep. I’ve had issues falling asleep and having a routine has helped me to make bedtime something I look forward to. I usually do a little cleaning, take a hot shower, do my face wash routine and then make hot tea, stretch and heat up my sleeping mask (yes you heard that right!). If I’m still not tired, I try to catch up on articles or read a book in bed.

2. Work out. I’m not saying to work out to lose weight, work out to become mentally strong. When you dedicate time to challenge yourself and commit to moving your body, your whole day is changed. I’ve had many issues with working out. I’ve tripped over the concrete while running at night. I’ve missed waking up early for a spin class, and I’ve forgotten to repack my gym bag. If you have an hour lunch, I suggest working out for lunch.

It helps in four ways

A) it helps you move your body and feel refreshed after sitting

B) it helps you bring your lunch instead of wasting money on eating out

C) it helps relieve stress

D ) it helps you stay focused. When you only have 30 minutes you work out and give it your all.

3. This may sound silly, but make sure you smile every day. It changes everything. I got a positivity journal and it takes 5 minutes to fill out. In the morning you write down what will make today great and at night you reflect. Practicing gratitude and thinking positively is so important. Don’t neglect your thoughts and how you’re feeling. Spending time turning negative thoughts into positive is life-changing. This is one of my personal favorite tips, and it even caught the attention of others as it was included in an infographic (see below) by Elysium Health.

Self-Care for Entrepreneurs

As you can see, there’s more than one way to work some type of wellness routine into your daily life. Also, everyone is different so something that works for me might not work for you. You can check out the infographic to see even more advice from others as well as some science-backed advice from Elysium. For those of you looking to dive even deeper into the more scientific aspects of healthy living, you can check out this resource on NAD+ and how it’s connected to our health.

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10 Life Hacks I Learned as a New Entrepreneur

I’m a woman entrepreneur in Chicago. Looking back on my adventures building my business over the past eighteen months, I realized I learned a lot (maybe the hard way). Being new to entrepreneurship, I adapted little and big life hacks that have fundamentally transformed the way I look at business and life. Some of these are easier said than done, and I need to remind myself every day to do it. But, some have become an integral part of my standard operating procedure. I want to share these best practices and tools for entrepreneurs – with women, men, entrepreneurs, and wanna-be-entrepreneurs – hopefully, some of these will resonate.

Here are the life hacks I learned as a woman entrepreneur in no particular order.

1. Really, there are no stupid ideas, only identifying ones that work for you

Tool: An easily accessible idea repository, mind mapping software

When you are starting out as an entrepreneur, ideas pop up everywhere. In most cases, we dismiss them as impractical. Keeping an open mind towards ideas, and exploring them, no matter the source, is critical. I have gotten ideas from sources as diverse as customers, investors, teenagers, and friends at the gym.

Mapping out ideas and writing them down has helped me remember these ideas so that I can come back to them on a regular basis. Sometimes, I incorporate ideas from my idea repository into my products, marketing strategy, and partnerships. These ideas have a way of morphing and transforming into unexpectedly exciting concepts after a few iterations.

2. Ruthless prioritization followed by precise execution

Tool: Business process map and a good project management software

It is very easy to get lost in rabbit holes and sucked into diversification, which makes us lose focus on what we want to do as we grow our business. Pivoting several times is not only natural; it is essential in the early stages of your business. As you progress from ideation to your startup launch, it is important to have a frame of reference that validates your hypothesis. These could be frameworks or people who could give you timely feedback. Being a little ruthless with prioritization is life-saving because your business is your baby as an entrepreneur, and in reality, who likes to admit that their baby is ugly!

Using a tool like the business process map is helpful to prioritize your business ideas based on value creation. Having a great project management software has also been a life saver for me to keep track of everything related to the project on a week by week basis to keep things manageable.

3. Understand your strengths and weaknesses – and test your limits

Tool: SWOT, MBTI, Google

You don’t know what you can or cannot do until you try. As a new entrepreneur, this past year has been an incredible learning opportunity for me. Learning concepts in business school is one thing, but researching and understanding how the real world operates is another.

Starting from a place of understanding my strengths and weaknesses through SWOT analysis was very helpful. It helped me figure out where I needed to personally develop to get my business to where we wanted to go. Necessity is the mother of invention, they say; I say that tiger mother definitely pushes your buttons and fires up cylinders that you didn’t know existed.

MBTI from Myers Briggs was a tool I found super useful to interact with my co-founders and advisors. Forming a new team in a high-stress environment is hard, but if you have the instruction manual for a personality type, it does help ease the process a little as you understand how to vary your approach based on the kinds of people you hire and manage.

Google has of course been my guide to the galaxy of tools, techniques, and processes that we have had to adopt along the way.

4. Create your own village

Tool: Your friends and family, extended community, connections from the past, network for the future. Advisory board, Linkedin, Facebook, Whatsapp, Ning and so much more.

Entrepreneurship is a very lonely journey. Finding people who can help, guide, support, partner and in general be that support system in the journey is critical in sustaining the entrepreneur journey long term. As an entrepreneur, I was required to merely take feedback for what it is intended for: as learning opportunities. Yes, that was very hard, but a great life skill to have! I have had the good fortune of friends and family who continue to give me their advice, effort and help along the way and hope to continue getting that in the future. This has truly been a life support system for me as I received guidance from the unlikeliest of places when I needed it the most.

5. Stay present with personal and situational awareness

Tool: Your senses and your internal radar

It is all too easy to get immersed into your own world and forget about the world around you when you’re wearing many hats. I have had several conversations of “uh huh, uh huh” with family, while mentally wrestling website content or a product feature. This is so hard to implement in practice, but something that all of us needs to strive for.

Emotional intelligence is a must-have as an entrepreneur, and it is all about understanding how all players in a situation respond and adapt. It is important to recognize and trust your instincts and understand spoken and unspoken communication around you. This means getting our heads out of the daily rabbit holes and breathe in to be responsive to everything that is happening around us.

6. Finding balance in your life

Tool: Calendar to make time for hobbies, vacations, time with family and friends

Entrepreneurship by definition puts a heavy thumb on the scale, disrupting life balance as we know it without care or remorse. Even though I led a balanced life during my corporate career, trying to find some semblance of equilibrium between work and home, passion, and duty, ambition, and zen has been a real challenge.

My new approach as an entrepreneur is to guard personal time fiercely and treat it as an investment for yourself and your startup. Always searching for this elusive sense of balance has helped avoid burn out (and most importantly, provide sanity).

7. Find time for others – Karma has a way of seeking you out

Tools: Kindness, empathy, and listening skills

When you are an entrepreneur you have so many things on your plate, it is easy to be self-centered and focus on the million things you need to do. That is, even more reason to find time to help others in need – whether it be to find a job, make connections, give advice or even just smile and listen. I have had the most interesting conversations at the gym. It started with helping someone execute sun salutations and somehow turned into contacts in Silicon Valley technology investment firms. I am a strong believer in kindness – attracting goodness, especially if you don’t expect anything in return.

8. Ideate. Listen. Observe. Inquire. Learn. Pivot. Repeat.

Tool: Brainstorming techniques, an excellent ring binder notebook, periodic review of notes

There is nothing glamorous about entrepreneurship. It is about being disciplined and keeping yourself on task with a change management process that works for you. Because like it or not, you are always changing. Being mindful and conscious of how to evolve with these changes was a crucial learning for me, Having a few brainstorming techniques in your back pocket is very useful to get ideas flowing. After the ideation process, it is all about listening to feedback, creating learning out of feedback, micro-pivoting as needed and then rinse and repeat.

9. Settle for outcomes – never for values

Tools: Company mission, vision and value statement

One of the main drivers for me to start my own company was that I wanted to create something that was true to my values, where I didn’t have to settle for values that rang false or be someone I was not. When you are creating a company, you almost always don’t get exactly what you are looking for. In that scenario, the one thing I did not compromise on are the company values on how to operate, who to work with, and even the definition of ‘is’: because of a simple reason, I want this to be a company that founders and employees are proud to work at.

I have learned to choose values over outcomes. In situations like ‘Is it more important to have all of these features added, or give people time off to have family time ?’

10. Find time to center yourself

Tools: meditation, yoga, hobbies

Being an entrepreneur is like an on-off switch. Either you are in or you aren’t. If you have decided to be an entrepreneur, there is that strong internal instinct that you have to pay attention to. It’s giving you guidance on all aspects of your business. Having the quietness in your day to have that internal dialogue is very important as an entrepreneur. This means un-cluttering your calendar and your mind to have that clarity of thought and intention calibrated to your goals. Doing this on a regular basis through activities that clear your mind has been very helpful. I found this to be the hardest of the lot to do – concluding that focus amidst the chaos. It is still work in progress.

Conclusion:

This is my top 10 list of the big and small life hacks I have found useful in my entrepreneurship journey. Hope you will find it useful as well. I would love to hear from you on what have learned in your journey that I could shamelessly steal.

Deepa Kartha is the Founder and CEO of Zinda.xyz, an SMAC(Social, Mobile, Analytics, and Cloud) based Employee Engagement software company. Journey from Zinda is a social engagement and impact software in the workplace that aligns employees and companies on a common purpose provides motivation for employees and insights for businesses.

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Windy City Cosmo Wins Award for Female Entrepreneurship Coverage

I’m very excited to announce that after two years of interviewing Chicago female entrepreneurs, Windy City Cosmo joined the stage with Chicago publications and Chicago entrepreneurs that were recognized by liftUplift for being champions of women’s power.

LiftUplift launched in September 2015, and everyday acts as a catalyst that empowers female makers and entrepreneurs. Corielle Heath Laaspere, Founder of liftUplift, orchestrated this special evening on Saturday, April 29, 2017, at Catalyst Ranch in the West Loop.

Chicago female entrepreneurs, from female publications to graphic designers and fashion designers as well as tech startups and venture capitalists, were all recognized with a liftUplift Ally Award.

All of the women awarded were interviewed prior to the black tie event.

During my interview,  I was asked, what inspired you to become a champion of Women Power?

“Women, like men, are amazing and driven individuals. I think it’s important that we have a community where we can specifically address our needs as female bosses and also simply help each other succeed, much like what liftUPlife does,” I answered. You can read the full interview here.

Chicago Female Entrepreneurs Recognized for Championing Women Power:

One of the awardees was Katy Lynch, Co-Founder of Codeverse. She was also recently nominated for two awards at the Moxies –  ‘Best New Startup’ and ‘Best Social Impact Startup’ (which you can vote for here).

Another awardee was Silvana Favaretto of The Tulle Project. Favaretto is a graphic designer (and she graciously designed the program for the award ceremony) who was looking for a project to inspire her creativity and take her art to the next level. She decided to wear tulle skirts for 100 days (see her whole story here) and that’s how the business started.

She wore a black tulle skirt that she made herself. Earlier that day, she was at Chicago’s annual show “One of a Kind.” P.S. you should check out her “Mommy and Me” collection for Mother’s Day.

Photo: The Tulle Project

Make sure to grab a copy of Chicago Woman magazine to read all of the profiles of the women who received Ally Awards.

liftUplift’s Story:

A smiling blonde, Laaspere, draws you in with her contagious charismatic personality, her spark for supporting women and her business acumen to turn her passion into a full-fledged tech startup. I first interviewed her in 2016 and you can read her whole story here. 

“I was born to do this,” are the first words Laaspere tells me.

“I never really worry about failure. I do in the way that everyone does with day to day anxiety. But, so much of liftUplift comes out of myself. I don’t worry that that will be taken away from me.”

In the past few weeks, she’s been to Russia and shares a bit of her journey to meet Danara Buvayeva the founder of IconicDress.ru, a fashion rental platform like Rent the Runway for Russia.

Last October, American Councils for International Education and WorldChicago placed her as an Intern/Fellow with liftUPlift for 3-weeks, as part of an international business leaders exchange program. Danara was inspired by how well women entrepreneurs are organized and supporting one another in Chicago. When we had the opportunity to propose a reciprocal exchange project for Danara and I to carry out in Moscow, we pitched a 2-day conference for connecting and empowering women entrepreneurs in the US and Russia. And THAT’S how the #W4W Conference was born!

This April, while in Moscow for the conference, I got to visit the Iconic аренда вечерних платьев -прокатshowroom and learn a little more about Danara’s business model. 

liftUplift’s Ally Awards sponsors included: Catalyst Ranch, Lime Red Studio, RISE Movement, and The Tulle Project!

Are you a Chicago female entrepreneur? Share your story with Windy City Cosmo by emailing Amanda at windycitycosmo.com.

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