Ann Shoket, Former Editor of ‘Seventeen’ Magazine, Provides a New Millennial Guide in ‘The Big Life’

On a rainy Wednesday, May 10, 2017, the trailblazing Editor-in-Chief of Seventeen for the better part of a decade, Ann Shoket got real about how she helped young women navigate the tricky terrain of adolescence and become smart, confident, self-assured young women. After her career at Seventeen, she’s continuing the conversation with her latest book, The Big Life.

Shoket had an event at WeWork River North in Chicago to answer career questions, sharing #GirlBoss worthy inspiration, and providing plenty of insight about having it all as a millennial. L’Oreal Thompson, Blogger at LT in the City, among other creatives and female entrepreneurs were in attendance.

Plotting my next boss move with @annshoket of #TheBigLife…

A post shared by L'Oreal Thompson Payton (@ltinthecity) on

The Big Life is a book for millennial women. Shoket gets you because she’s been shaping your thoughts and influencing you since 2007 when she started as Editor-in-Chief of Seventeen until 2014.

But she didn’t just rely on her own views of millennials. Shoket hosted Badass Babes dinners, kindof like what Chelsea Handler does for her Netflix show (this one on relationships with Trevor Noah and Sarah Jessica Parker is my favorite), to gain insights from men and women for her book.

Your Squad vs. Your Friends:

Millennial women are changing what it means to be powerful and successful in the world―for everyone. Forever. You want The Big Life―that delicious cocktail of passion, career, work, ambition, respect, money, and a monumental relationship. And you want it on your own terms. Forget climbing some corporate ladder, you want a career with twists and turns and adventure. For you, success only matters if it’s meaningful.

In an interview with Forbes,  Shoket explained one of her chapters that distinguished a woman’s squad and her friends.

“Your friends are your friends…[They’re] there to go to concerts, hang out, eat pizza and text about dudes. That’s what your friends are for,” Shoket explains.

“Your squad is your chicks who are bonded together over your mutual ambition to succeed and achieve. You’re devoted to helping each other achieve and succeed. Not everyone in your squad needs to know each other — this is your team and your sisterhood. I talk about that in my book — you need someone who is an insider, who is well-known and knows all the ropes about how things go and can give you a little bit of insight and some perspective into what’s happening to you. You need the wingwoman. You need the connector.”

 

The Most Powerful Fashion Magazine Editors:

Naturally, Shoket has an exhaustive biography. She has been a key architect in shaping the national conversation about and for millennial women. As Editor-in-Chief of Seventeen from 2007 to 2014, Shoket repositioned the iconic fashion and beauty brand to dominate as the most relevant voice for its 13 million readers. She led the magazine to become the number-one teen magazine on every platform with innovative content around the most important issues facing young women today. She helped revolutionize teen magazines, as part of the launch team of

Shoket has appeared regularly on Good Morning America, Today, The Oprah Winfrey Show, The View, CNN, Access Hollywood, and E! News, and she was a guest judge for four seasons on America’s Next Top Model. Forbes has named her one of the “Most Powerful Fashion Magazine Editors” in the country.

Shoket isn’t the only high-profile, former fashion magazine editor with a book. Read about former editor of French Vogue’s tips on success, choosing a cover girl, and inspiring what’s in Vogue here on Windy City Cosmo.

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