Meet the business woman, Jasmene Bowdry, behind the chic, fashion store, BellaRosa.
This Chicago-based shop was created with one goal in mind – to provide that extra boost of confidence, like knowing how to dress for your body type, every woman needs to step out into the world, no matter her personal style. Bowdry got her start in New York City where she was a successful retail buyer and fashion stylist with over 10 years of experience in the fashion industry. As a buyer, she advises on current market trends and purchases relevant brand lines for Fortune 500 companies such as Saks Fifth Avenue, Tiffany & Co., Sears, and more. Bowdry’s fashion expertise also extends beyond the boardroom as she has styled top celebrities, with her work appearing in magazines VIBE, People, XXL and Forbes.
Windy City Cosmo sat down with Bowdry at a pop-up event, Summer Time Fab – Fitness, Fashion & Beauty at Coalition Impact to learn more about her style and her success in the fashion world.
How did you learn about styling? Was there someone’s style you appreciated?
Bowdry: By living in New York City and constantly being around and working in fashion. When you live in the fashion capital there’s always work, so you hear about different opportunities by remaining in the know of who’s who.
How did you build up your clients and following?
Bowdry: Most of the site traffic is driven by Instagram and Facebook. However being able to allow customers to see, touch and feel the clothing is important so I try to vend at popular events that fit my target audience.
Your site is for trendsetters – how does one start a trend?
Bowdry: A majority of trends come from the runway and then trickle down to the masses. But it’s really more about your confidence and you rock that trend. And you do that by being true to you. Rhianna started a trend by wearing exposed bobby pins to the AMAs. But that style isn’t new, ask any girl that lives in New York City about a doobie wrap, been doing it for decades. However, Rhianna took something and made it her own.
What’s been the best part of running your own business? What’s been the worst?
Bowdry: The best part of running your own business is seeing the vision you imagined actually come to life. There’s no worst. It all is a part the process. I look at every experience as a learning opportunity.