Gucci’s New Marketing Campaign Gets Basic

In a high-end world, maybe it’s basic posts that will resonate with your audience the most.  Gucci started a new marketing campaign on Instagram turning its luxury brand into a cheeky meme. Using the hashtag: #TFWGucci, Gucci worked with international meme creators and artists including Polly Nor, Amanda Charchian, Goth Shakira and Olaf Breuning to showcase Gucci’s timepieces. Each meme is witty and in the … Continue reading Gucci’s New Marketing Campaign Gets Basic

How To Get Paid to Instagram: The Secrets Behind Brand Ambassadors 

In the Aon Tower in Chicago, a woman turns to me and says that Tony the Tiger is inside, don’t be scared. I walk into a room full of energy, and it’s just five adults on a Friday afternoon. With a smile and a handshake to match the warmth of her yellow shirt, I meet the Instagrammer, Elise Swopes. Swopes is glowing. She just reached … Continue reading How To Get Paid to Instagram: The Secrets Behind Brand Ambassadors 

Using Social Media to Build Your Brand and Gain Sales

There’s a lot of people addicted to social media or taking vacations from it. But, with any tool, it can be used to make a profit or be used to waste time or just not used at all. Windy City Cosmo sat down with Nicole Smartt, author of “From Receptionist to Boss: Real-Life Advice for Getting Ahead At Work” (www.nicolesmartt.com). She is the  co-owner and … Continue reading Using Social Media to Build Your Brand and Gain Sales