Gucci’s New Marketing Campaign Gets Basic

In a high-end world, maybe it’s basic posts that will resonate with your audience the most.  Gucci started a new marketing campaign on Instagram turning its luxury brand into a cheeky meme. Using the hashtag: #TFWGucci, Gucci worked with international meme creators and artists including Polly Nor, Amanda Charchian, Goth Shakira and Olaf Breuning to showcase Gucci’s timepieces. Each meme is witty and in the … Continue reading Gucci’s New Marketing Campaign Gets Basic

Saying No to Brunch and Uber: How to Be Single and Save For a Home

As a single, city girl I am starting to think of my future and that means saving for a condo in Chicago and investing in my career – two things that are harder to do when I don’t budget. I recently went through all of my tabs with Uber and discovered that from January 2016 to August 2016, my Uber expenditures increased by 70 percent. … Continue reading Saying No to Brunch and Uber: How to Be Single and Save For a Home

5 Fashion Trends to Embrace This Fall

Grab your infinity scarf, your saddle boots, and your pumpkin spice latte, because fall has officially arrived. In addition to the beautiful weather and the cozy, fireside nights, there are a few fall styles you can look forward to this season. A Stylish Turtleneck Turtlenecks have a bad rep over the last few years, but don’t dismiss this style just yet. E! Online cites Fergie’s … Continue reading 5 Fashion Trends to Embrace This Fall

What do you wear to Chicago Festivals?

Summertime is that time where we can finally where skirts and dresses and open-toed shoes. We don’t have to carry coats (just umbrellas) and you can actually be outside and show your whole outfit instead of covering it up buried in a coat, gloves, scarves, boots, leg warmers….. I’ve been spending summer wearing black – but there’s nothing like the colors and the patterns and … Continue reading What do you wear to Chicago Festivals?

FashionBar Raises The Bar for Chicago Couture Fashion

Hello Gorgeous. Paris Fashion Week was last week, but this weekend, Chicago has its own fashion scene. Is Chicago a Fashion City? FashionBar, a Chicago strategy and consulting company for Chicago designers, was founded by Tony Long to bridge the gap between the fashion scenes in LA and New York and allow Chicago to emerge as its own front runner fashion scene. And there are … Continue reading FashionBar Raises The Bar for Chicago Couture Fashion

YDE Fall 2016 Womenswear: Interview with Parisian Bloggers at Paris Fashion Week Show

Bonjour! At Paris Fashion Week, I met a few Parisian fashion bloggers at the YDE womenswear fashion show. The show  took place at the Palais de Tokyo on Wednesday, March 9, 2016. The fashion show is so overwhelming because you take your seat and wait for almost 45 minutes for the fashion show to begin. And once it does you don’t have enough camera crews to … Continue reading YDE Fall 2016 Womenswear: Interview with Parisian Bloggers at Paris Fashion Week Show

Street Style at Paris Fashion Week Spring 2016

Parisians are putting their best foot forward during Paris Fashion Week Spring 2016. While wearing head to toe black is Parisian, some bloggers and fashion show attendess added a white collared shirt or nude heels. Paris Fashion Week during Spring 2016 from March 1, 2016 – March 9, 2016, was an opportunity to not only be inspired by new fashion styles from international high-end designers, … Continue reading Street Style at Paris Fashion Week Spring 2016

Bonjour Paris Fashion Week: Windy City Cosmo Goes to Paris

It was like flipping a coin. Last night at 1 am, after ending an evening that started with good intentions, my friend’s Lyft Driver told me two important things. The first was that I seem fun and I should go out with guys like my friend. (PS I already dated him). The second was that I should go to Paris. Paris Fashion Week: And so … Continue reading Bonjour Paris Fashion Week: Windy City Cosmo Goes to Paris