In a high-end world, maybe it’s basic posts that will resonate with your audience the most.
Gucci started a new marketing campaign on Instagram turning its luxury brand into a cheeky meme.
Using the hashtag: #TFWGucci, Gucci worked with international meme creators and artists including Polly Nor, Amanda Charchian, Goth Shakira and Olaf Breuning to showcase Gucci’s timepieces. Each meme is witty and in the caption, Gucci describes the artist’s intentions as if we were at an art museum.
I think their campaign works because while being amusing and relevant, it also resonated with the Gucci brand of being classy and intellectual. Even Mashable gave Gucci an “A+ for effort” while at this same time the marketing campaign is making people “cringe.”
Below are a few of my favorites. What do your think of Gucci’s meme campaign?
“When you go to spin class to escape time but your glam is infinitely on point.”
